Raquel Gonzalez-McFarlane

Multidisciplinary digital developer


2012 - Present

Web Developer & SM Manager

Various local companies. Mainly working on web infractuctures, SEO (online and offline), web design and setting up social media campaigns for local companies

Main Responsabilities and contributions:
* Gathering and evaluating customers requirements.
* Develop a strategy plan.
* Designing headers for each platform.
* Provided day to day direction to the project and regular project status to the customer.
* Planned the delivery of the overall program and its activities in accordance with the mission and the goals of the organization through PI planning and other team activities.
* Developed and implemented long-term goals and objectives to achieve the successful outcome of each project.
* Ensured that project activities operated within the policies and procedures of the organization and complied with all relevant legislation and professional standards.
* Developed required processes, forms, and records to document project activities.
* End-user support assisting clients by providing direction, input, and feedback. And communicated with clients to set expectations for delivery.
* Constructed and delivered reports on projects for IT Management.
* Recommended changes to enhance the program, as appropriate.
* UD design (user-centred) bases on qualitative and quantitative users’ data to boost business results and UX.
* Design mobile-first for accessibility with adaptive frameworks.
* Define and implement solutions to support visuals and online experience.
* Create mock-ups designs with online and offline users.
* A/B testing to optimize strategies.
*Redefine visual styles identity (i.e. fonts, colours and image style).
* Illustrate ideas with storyboards, process flows and sitemaps.
* Design graphic reusable user interface elements (e.g. menus, tabs, widgets and more).
* Create all visual design stages from concept to final hand-off.
* Prepare and present drafts to internal teams/key stakeholders.
* Conduct usability tests.
*Troubleshooting ideas to bring simplicity and user-friendliness to the design.

1996 - 2006

Retail Manager

Blau Cel Gift Shop / Marks & Spencer

Having overall accountability for growing the sales and profitability throughout each area of the store. Managing teams, as well as delivering excellent standards of customer service. Performance-driven skilled and experienced, with a highly professional attitude, extensive communication skills, strong leadership skills, and ability to exceeding sales targets and significantly increasing company revenue and profits.

Main Responsabilities and contributions:
* Managed and motivated the team
* Daily meetings.
* Supported the ongoing learning and education of staff.
* Ensured the company’s values, brand standards, procedures, and processes were fully met.
* Identified potential business growth opportunities and areas of improvements.
* Conducted market research to recognize new market trends and opportunities and understand the competition.

1995 - 1996

Various, Barcelona

After my year visa ended I returned to Barcelona where I worked as a sales assistant in Marks & Spencer (3 months P/T), and also in a petrol station (8 months) until I decided to move to Scotland.

Main Responsabilities and contributions:
* Offered advice and recommendations to customers
* Promoted new products.
* Collected payments, and processed transactions.
* Resolved customer problems, maintained inventories, and worked on the constant improvement of the customer experience.
* Assisted in the implementation of new marketing activities, performed multiple administrative duties, and executed other tasks as assigned.

1994 - 1995

Various, Australasia

As part of my year off I travel extensively through Australia and Asia, and holed various administrative and retail jobs in order to support my stay. I worked as a sale assistant on a tourist gift shop, waitress on an Italian restaurant, receptionist for a printer company and translator for a packaging business.

Me in 2.5 lines

I am a creative of visual concepts, (by hand or using software), and my goal is to communicate ideas that inspire, inform, or captivate consumers.


Google Academy

SEO Mobile, Fundamental of Digital Marketing, Online Campaing Protection 

BEng (Hons) Napier University, Edinburgh

BEng (Hons) Web Technologies

HNC/HND Jewel&Esk Valley College, Edinburgh

Web Development

Web Development, Edinburgh


Shop Manager, Edinburgh

Blau Cel Gift Shop

Marks & Spencer

HND – Stevenson College, Edinburgh

Nursery Nurse Diploma

GCSE – Alpe College, Barcelona 

Maths, Chemistry, Physics, Biology, English


UX / UI Design 90%
Web Dev 90%
Web Desing 95%
Digital Marketing 95%
CRM / CMS Management 90%
Photoshop, Ilustator, Fireworks 91%
SEO, Google Analytics 85%
Project Management 90%
Dreamweaver, MySQL, PHP, HML5, CSS3 93%
CMS – WordPress, Magento, Bootstrap, JavaScript 90%
Office 365 95%
English 100%
Catalan 100%
Spanish 100%


I have been developing professionally for over 10 years’ working as a freelance web developer. I have had positions in help-desk, graphic design and sysadmins/devos. Some of my strongest skills are in project management (PRINCE2), skilled in community organizing and project coordination, and UX/UI (designing for speed…especially now with 5G!).   I enjoy new challenges, to meeting new people and learning new skills, particularly all areas of IT. I also consider myself to be a personable professional whose strengths include cultural sensitivity and an ability to build rapport with a diverse workforce. Being a highly analytical thinker I am able to quickly identify, scrutinise, improve, and streamline complex work processes. A typical day starts prepping web art, and fixing bugs through front-end development tools like SASS, GIT or PHP for back-end development.